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How online shopping has developed in last 10 years?

Over the past decade, online shopping has undergone significant developments, driven by technological advancements, changes in consumer behavior, and shifts in the retail landscape. Here are some key trends and developments:

  1. Mobile Commerce (m-commerce): With the widespread adoption of smartphones and tablets, consumers increasingly prefer to shop on mobile devices. Retailers have optimized their websites and developed mobile apps to provide seamless shopping experiences on smaller screens.
  2. Social Commerce: Social media platforms have evolved into powerful sales channels. Retailers leverage social media networks for advertising, product discovery, and direct sales. Features like “buy” buttons and shoppable posts enable users to make purchases without leaving the platform.
  3. Personalization: Advances in data analytics and machine learning have enabled retailers to personalize the online shopping experience. They utilize browsing history, purchase behavior, and demographic information to offer personalized product recommendations, tailored promotions, and customized marketing messages.

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